Unique hype collection buy8/14/2023 ![]() Perhaps most important, the brand makes a lot of clothing that its employees know they will not sell-they sometimes express surprise that customers are buying certain items. The store’s speakers play rap and heavy metal at nearly wall-shaking volume in the middle of the afternoon. (In the nineteen-nineties, staff members were known for walking up behind customers and menacingly telling them that they could not touch the clothing until they bought it.) Staff members keep a handful of sold-out items in the back for when their friends come in. The in-store staff is mostly aloof, surly. The brand, as a whole, does not seem eager to please. Supreme has reached its level of popularity through business practices that most brands would find unconscionable. I’ll wait until they sell out and then sell them for even more!” “If they want to undercut me on price, go ahead. Too much attention.” Because Peter and other resellers deal in goods whose demand generally wildly exceeds their supply, they don’t compete with each other on price. Peter was more careful: “ I only got thirty-five pairs. According to Peter, a major flipper he’s friends with, username “croatianstyle” (“I party with him when I go to Cali”), recently got a call from Nike after he bought a hundred pairs of Air Yeezy sneakers, the ones designed by Kanye West that can sell for upwards of five thousand dollars a pair on eBay. Peter, who has been buying and wearing Supreme clothing since the nineteen-nineties, communicates with other “major flippers” online, discussing potential markets and keeping tabs on the companies whose wares they sell. There were only two stores in New York that had them, so I called the stores and told them I wanted to buy everything they had whenever they got the Kit Kats in.” ![]() ![]() You could sell the bags for sixteen dollars each. Now they’re twenty dollars!” He adds, “I used to do green-tea Kit Kats. Like, the day after Obama was elected, I got copies of the Daily News for fifty cents each. Peter, who was born in Guangzhou, refers to himself as a “major flipper,” a businessman who will buy and resell, well, anything: “clothing, real estate, food, anything. With the eBay store, I even pack it and ship it myself,” he said, before pausing and thinking about this for a second. (Peter was actually under only four eyes: two posters of Lady Gaga looking at the camera while modelling a Supreme T-shirt hung on the ceiling above him.) “I do everything myself. “I can’t show my face-I’m under a lot of eyes,” he said, sitting on a stool inside Unique Hype Collection last week. “I’ve brought in seven figures a year for the last two years,” said Peter, the owner of the store, a thirty-year-old who refused to give his last name or be photographed. ![]() The store even uses authentic Supreme shopping bags, recycled from purchases made at Supreme. On a recent Friday afternoon, a cap that had gone on sale on Thursday at Supreme for forty-eight dollars was on the shelf at Unique Hype Collection for eighty-five dollars, where teen-agers were eyeing it jealously. Much of its merchandise goes to Japan, where Supreme goods can cost twice what they do here at retail. The enterprise, which its owner refers to as Unique Hype Collection, is in the business of buying clothing from the skate-inspired men’s fashion brand Supreme at retail prices, waiting until the items have sold out at Supreme’s physical stores and online shop, and then putting those items up for sale in the mall and on eBay at significant markups. It has no sign and it’s not on the mall directory. Please contact moderators to be considered for self-promotion.Inside a run-down mall off of Elizabeth Street in Chinatown, down an escalator to the basement and past a raft of empty storefronts, is a minuscule store, the size of a walk-in closet, that’s quietly at the center of a peculiar global fashion empire. THE BEGINNER'S GUIDE TO BUYING BAPE ® FROM JAPAN BY /u/NFSjr SELF-PROMOTION Just be polite, and celebrate the lifestyle surrounding the brand, as well as the legacy that its past has left behind! BAPE ® ONLINE: This subreddit will provide all updates in regards to brand activities for all of those interested.įor all of the BAPE-Head visitors and subscribers, this subreddit should serve as the hub for anything and everything BAPE related (discussions/debates about the brand, NIGOLDENEYE Episodes, sharing of collections, designs, etc.). The company specializes in men's, women's and children's lifestyle and street-wear. For those that do not already know, A BATHING APE® is a Japanese clothing company founded by NIGO in 1993.
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